null
portfolio services about us
HOME
null
 
Marketing
Click on thumbnails
Burger Junction Logo
 
Burger Man

Logo

 

Characters

BJ Menu
 
Burger Junction Uniform

Menu &
Pricing

 

Uniforms

Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. - wikipedia.org

Here are a few examples of how the marketing strategy for Burger Junction was implemented.
Large BJ Logo
Burger Junction is an emerging franchise of fast food restaurant where customers walk down a deli-style line as their food is prepared. This logo was designed to recreate the look of railroad logos of the 30s and 40s.
Burger Junction Characters
We worked very closely with our client to create these illustrated characters for standard decor in the Burger Junction franchise locations.
BJ Menu and Pricing
The menu for Burger Junction (not just the design but the content as well) was a close collaboration with our client. The business plan was closely examined to maximize profitability while minimizing cost. Several focus groups were used to refine the menu.
Burger Junction Uniform
The age of the brown polyester uniform has come and gone. Today's fast food wear needs to be distinctive yet appeal to the young people who are wearing it. These yellow t-shirts are an inexpensive and effective way to create a uniform appearance. The engineers caps are kept in the store to avoid being wadded up in a ball in the back of the employee's cars.

 

null
©2011 - Brueck Advertising and Design  •  2372 Penbrook Fairway -- Cordova, TN 38016  •  901.213.9521
You can email us via the "about us" page.