A corporate image refers to how a corporation is perceived. It is a generally accepted image of what a company "stands for".
The creation of a corporate image is an exercise in perception management.
Typically, a corporate image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales. - wikipedia.org
Here are a few examples of how the Gutter Helmet corporate image was created and is maintained. More of our work in this area can be found in the Corporate Image section of our Portfolio.
To create a recognizable brand for the national network
of Gutter Helmet dealers, we created an interactive media kit
with approved logos, photos, graphics, forms and contracts.
A celebrity spokesperson can have a massive impact on the image of any corporation. A return on the investment in a spokesperson was carefully considered when Gutter Helmet approached Willard Scott. He has a produced excellent results for this company whose target demographic is senior citizens.
Although we did not
create these logos, we led the effort to standardize their
use among the national network of dealers. We have also been actively involved in the legal battles to combat the infringement of these trademarks.
Quality specialty items
can be very expensive if purchased in small lots. To combat
high costs, we brought the specialty and fulfillment business
for Gutter Helmet in-house. By doing this, we can pass the
bulk savings on to each dealer while maintaining the quality
image of Gutter Helmet as the #1 gutter protection system.
