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Corporate Image
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Gutter Helmet Multimedia Kit
Willard Scott




Gutter Helmet Logos
Gutter Helmet Merchandise




A corporate image refers to how a corporation is perceived. It is a generally accepted image of what a company "stands for".

The creation of a corporate image is an exercise in perception management.

Typically, a corporate image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales. -

Here are a few examples of how the Gutter Helmet corporate image was created and is maintained. More of our work in this area can be found in the Corporate Image section of our Portfolio.
Large Media Kit
To create a recognizable brand for the national network of Gutter Helmet dealers, we created an interactive media kit with approved logos, photos, graphics, forms and contracts.
Willard Scott on Green Screen
A celebrity spokesperson can have a massive impact on the image of any corporation. A return on the investment in a spokesperson was carefully considered when Gutter Helmet approached Willard Scott. He has a produced excellent results for this company whose target demographic is senior citizens.
Large Logos
Although we did not create these logos, we led the effort to standardize their use among the national network of dealers. We have also been actively involved in the legal battles to combat the infringement of these trademarks.
Gutter Hellmet Specialties
Quality specialty items can be very expensive if purchased in small lots. To combat high costs, we brought the specialty and fulfillment business for Gutter Helmet in-house. By doing this, we can pass the bulk savings on to each dealer while maintaining the quality image of Gutter Helmet as the #1 gutter protection system.


©2011 - Brueck Advertising and Design  •  2372 Penbrook Fairway -- Cordova, TN 38016  •  901.213.9521
You can email us via the "about us" page.